ORIGIN STORY

WHERE IT ALL STARTED...

It all started with a pipe dream idea to create a brand people could get behind, and a company that brought innovative products to a space that was in dire need of it. Once those dreams were realized, the team assembled, and dove in head first.

Our main objective is to be a company that produces high-quality products for the archer who deserves it. We are hunters first and owners second. If it doesn't impress us, it's not being made available to you. American made, quality driven, and innovative.

Our journey began around campfires and backcountry hunts, where ideas were sparked and refined through the trials of the field. With every missed opportunity, every hard-earned success, we learned the nuances of what serious bowhunters truly need in their gear. We knew that if we were going to enter this industry, we weren’t just going to follow the trend—we were going to set a new standard.

Our main objective is to be a company that produces high-quality products for the archer who deserves it. We are hunters first and owners second.

American made, quality driven, and innovative—that’s our commitment to you. Every bowsight we create is tested to endure the harshest conditions because, like you, we don’t settle for less than the best. Whether you’re deep in the backcountry or at a TAC event, you can trust that we’ve built our products with one goal in mind: to help you dial in success every time you release an arrow.

GET DIALED.